Why We Exist

Marketing Deserves A Whole Brain.

We started LoopClosers in December 2024 on one stubborn belief: marketing should be run like an investment — with the rigor finance gives data, and the soul great creative gives a brand. Most companies pick one. We refused to.

The Story

A Note From The Founders.

A quick note from us —

For years we watched the same thing. Finance had dashboards, attribution, discipline — every rupee accounted for. Marketing? Still treated as an expense. A leap of faith.

And it was split down the middle: big-budget TVCs or performance ads, brand teams or growth teams, the right brain or the left — never both in the same room. So the top of the funnel got all the love, and the middle and bottom — where revenue actually closes — got ignored.

That gap is the loop nobody was closing. So we closed it.

LoopClosers binds creativity and data into one accountable loop — personalising the message at every stage until interest becomes a transaction. Across automotive, fashion and FMCG.

Two founders. Two brains. One mission: make marketing measurable to the last mile — and bring attribution to a new age of creativity.

Mrugesh Soni & Hardik Gill Co-founders, LoopClosers
The Whole-Brain Idea

Left Brain. Right Brain. Finally In The Same Room.

📊
Left Brain

Data & Analytics

Attribution, ROI and outcomes — tracked like a portfolio, down to the last rupee. No vanity metrics, no "just trust me".

Numbers don't do vibes.

🎨
Right Brain

Creativity & Novelty

Scroll-stopping, personalised, unmistakably you — at every stage of the funnel. Nobody ever screenshotted a spreadsheet.

Vibes that actually convert.

Apart, they leak revenue. Together, they close the loop.

The Two Of Us

One Marketer. One Systems Mind.

Mrugesh Soni
Co-Founder & CEO

Mrugesh Soni

Two decades turning marketing into measurable growth — Yellow.ai, UiPath, Kestone — across FMCG, automotive and retail. He's the conviction that marketing is a revenue engine, never a cost line.

LinkedIn ↗
Hardik Gill
Co-Founder & CTO

Hardik Gill

A physicist who went full operator — IIT Delhi, IIM Bangalore, and strategy scars from Yellow.ai and TCS. He's the systems mind that turns marketing spend into a portfolio you can track to the last rupee.

LinkedIn ↗
Built The Hard Way · Bootstrapped

Receipts, Not Promises.

30enterprise clients — in year one
20%+dead leads recovered for top auto OEMs
16%of end-mile sales from a single conversational campaign
$4–5Mbottom-line profit impact for clients
🏆 Gold — e4m Automotive Marketing Awards 2026, for Hero MotoCorp

Let's Close Your Loop.

See what happens when both brains finally work together.